Search Engine Optimization (SEO)
This is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.
The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.
Pay-per-click refers to paid advertisements and promoted search engine results.
- Quicker results
- Better targeting
- Increased marketing intelligence:
- High position on page
Social Media Optimization (SMO)
SMO INVOLVES promoting your brand on social channels to increase brand awareness, Social media channels such as
- Facebook • Instagram
- Twitter • Youtube
- Pinterest • LinkedIn